Comment on How (not) to run a small business by Emotional Investment – Good...
[...] or plan because I want to do it, not because it makes sense. I wrote about this a while back in my How (not) to run a small business [...]
View ArticleComment on Emotional Investment – Good or bad? by Rob Humbracht
Without your emotional investment, no one else would care passionately about your business. If you want to create a boring business that delivers a commodity and makes money, that’s fine. But I don’t...
View ArticleComment on Childhood Dreams by Carrie Richard
Try selling to Maddy’s Market in Calabasas…JUST opened and you guys have the type of product right iyo their alley….only one store, not a chain…but seem to be a good egg.
View ArticleComment on Childhood Dreams by Rob Humbracht
Oh, we, the masses will definitely demand The Mustard! Good luck with the sales, Zach! Not an easy task to be sure, but when you believe in your product, it certainly makes things easier.
View ArticleComment on No additives, no kidding by Rob Humbracht
Champagne’s not really yellow, either, nor is garlic. If I’m a consumer expecting plain mustard from the grocery store, then yes, I would be expecting yellow mustard. But if it’s called “champagne...
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Comment on My Barry Sanders Moment by Chassie
This is awesome Zach! We are thrilled to have you on the shelves
View ArticleComment on What Makes Our Mustards Different? by Rob Humbracht
Yes, but why does this matter to the consumer? Why is creating mustard with pre-created mustard not as good as creating it from scratch. Seems to me that reason number 1 should capture something more...
View ArticleComment on What Makes Our Mustards Different? by zach
Well said Rob. It’s true that from the customer’s standpoint this may not be a top priority, but from ours it is. We do use the best quality ingredients (which will be included in a subsequent post),...
View ArticleComment on What Makes Our Mustards Different? (part 2) by Eileen
Hi, just came across your site in my research on artisanal foods in the LA area. FYI – there was a case of someone getting ‘popcorn lung’ from inhaling microwave popcorn smells daily for years… let’s...
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